Dominik Hirschberg is a PhD candidate in the Department of Digital Marketing and Media Innovation at the University of the Bundeswehr Munich, Germany, supervised by Prof. Philipp A. Rauschnabel. From June to December 2024, he will join the Empathic Computing Laboratory at the University of Auckland, New Zealand, for a research stay under the supervision of Prof. Mark Billinghurst. His research focuses on human context factors in Augmented Reality (AR) applications, specifically understanding human responses to such systems. Before his PhD, Dominik worked as a Digital Consultant, creating digital user journeys that seamlessly integrate human and technological elements. He holds a Master’s degree in Management and Technology from the Technical University of Munich (TUM).